In recent years, driven by the continuous expansion of visa free entry countries and the continued resumption of international routes, “China Travel” has become a trend. More and more foreign tourists have come to Sichuan to feel the momentum of Chinese path to modernization in the beauty of natural ecology and colorful culture.
Sichuan is rich in cultural and tourism resources, with 5 world natural and cultural heritage sites, which have a unique attraction to foreign tourists. Since the beginning of this year, inbound tourism in the province has maintained a strong recovery and development momentum, especially characteristic themed tours such as “Visiting the West Sichuan Scenery”, “Watching National Treasure Pandas”, and “Searching for Three Kingdoms Culture”, which have been highly favored by overseas tourists.
According to relevant platform data, in 2024, the popularity of inbound tourism in Sichuan will increase more than three times compared with 2019. Chengdu Research Base of Giant Panda Breeding, Guanghan Sanxingdui Museum, Qingcheng Mountain Dujiangyan Irrigation Project, Leshan Giant Buddha Scenic Area, Chengdu Jinsha Relics Museum, Chengdu Wuhou Temple Museum, etc. are popular tourist clocking places for overseas tourists. Among them, Chengdu is an important and popular city for inbound tourism. According to Ctrip data, Chengdu received a total of 1.472 million inbound tourists in the first 11 months, a year-on-year increase of 163.8%.
Since the beginning of this year, the Department of Culture and Tourism has continued to carry out the “Panda Walks the World” global marketing campaign, covering traditional customer markets such as Japan, South Korea, and Europe, as well as emerging customer markets such as Latin America and the Middle East, promoting Sichuan’s cultural and tourism resources, and promoting the facilitation measures for inbound tourism in our province. Going out “also means” inviting in “. Since the beginning of this year, more than 240 overseas travel agents and media representatives have been invited to Sichuan to gather information and explore cooperation with inbound tourism companies in the province.
At the same time, Sichuan has implemented incentive measures for inbound travel by travel agencies. From October 1, 2024 to March 31, 2025, travel agencies within and outside Sichuan Province that organize more than 5000 overnight visitors to Sichuan will be rewarded according to provincial financial classification, with a maximum of 200000 yuan.
