Shede is a high-end Luzhou flavor Baijiu brand of Shede Liquor Co., Ltd. under Sichuan Tuopai Group. The brand was listed in 2001, and was rated as a well-known trademark in China in 2006. The brand value reached 2.077 billion yuan, ranking among the top five high-end Baijiu in China. Selected for the Hurun Zhishang Youpin Award List in January 2020.
Shede Liquor is characterized by “one hundred jin of good wine only gets two jin of essence”, and the advertising language includes “smart life, taste Shede”. This brand pioneered ecological brewing in China and participated as a representative of Sichuan liquor during the 2010 Shanghai World Expo. The production and capacity expansion project will be launched in 2025, with plans to construct sub projects such as the first phase of Yonghe Intelligent Brewing Workshop and Shede Wine Culture Museum. It is expected to be completed in 2027.
Shede wine embodies the wisdom of the East, inherits the thousand year old poetry and wine culture, leads the trend of ecological brewing in China, perfectly interprets the way of wise people’s choices, and can be the best reward for noble and wise people.